Standing in the way of social media success, however, is shrinking organic reach, unrelenting competition for audience attention, and the speed of change as platforms tweak algorithms. A more subtle challenge for brands is the pressure to chase metrics for metrics’ sake, sweating over likes and shares that may or may not have business impact.
But we live in a social world, and brands that thrive on social platforms can connect with customers in ways that marketers could only dream of in the past. We help brands succeed on social by being tactically nimble, clear about objectives, and adopting a relentless audience-centricity. The goal of all our social media services is simple: to help audiences tell their own stories better.